NTC Premium & Trainer Programs

In 2018 & 2019 I had the pleasure to lead the design effort as we partnered with the NTC team to design & launch NTC Premium to the US market. Creating a digital program based experience that enabled people to push themselves and do what they love is a privilege.

We became an embedded team — sitting with our clients at Nike HQ for over 6-months as we collaborated deeply with Design, Product, and Engineering on strategy, creative, and production.

Team: Kristen Conner (Instrument Producer), Riley Yankowich (Instrument Designer + Motion Designer), Euny Choi (Nike CD), Mariana Bukvic (Nike CD)

Nike Training

Adjacent to NTC Premium, I worked with Nike Training to establish a new Visual Center for brand to build social and digital assets.

Cutting room floor

Sometimes you have to shoot your shot, and it baaaarely misses. During my time working with the brand dept, I presented some identity refreshes for NTC and their podcast Trained. Merging the new digital brand (what’s up, Helvetica) with the energy of sport and training. Oh, what could’ve been!