Zalando
In a land far, far away (commonly referred to as Berlin) lives the largest fashion European e-commerce platform (hosting 2,000+ brands) called… Zalando. In the midst of rapid growth and plans to continue growing, they needed a design system that would increase consistency, confidence, and collaboration across autonomous teams.
Our team: August Heffner, Chip Truex, Zalando Studio
A design system that built around content — allowing space to inspire and educate.
We defined design principles for product teams to work create against. We created a robust starter sketch file with a modular kit of parts — stress tested against 8-page types across ~30 variations. Here’s a small peak into the system:
And if you’ve made it this far, you probably know that no good hand-off is complete without a style guide that goes deep and wide.
This project was both successful and fun, but more than that, it was such an incredible opportunity and to work with and learn from this group of humans ❤️
Also shoutout to Germany for making it acceptable to eat a hotdog for breakfast :)
